---
title: How to Better Serve Your Audience with Better Marketing | Case Study
description: Grow your business with an integrated go-to-market plan. With updated content and contacts, we grew revenue by 250% and more than doubled students served.
image: https://www.mariaelenamarketing.com/hubfs/trio%20tour%20case%20study%20featured%20image.png
---

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# How to Grow Your Audience with Better Marketing

![four female high school students posing in front of a college entrance sign](https://www.mariaelenamarketing.com/hs-fs/hubfs/trio%20group%20resource%20card%20600x400.png?width=600&height=400&name=trio%20group%20resource%20card%20600x400.png "four female high school students posing in front of a college entrance sign")

At Brightspark Travel, we worked with federal TRIO programs to provide high school students with college visit opportunities.

Internally, we identified an opportunity to grow our TRIO Tour bookings. But previous demand generation had consisted of only two emails to static lists over the course of an entire sales season. 

We launched integrated marketing campaigns, and in two years, we grew revenue by 150% and provided educational travel opportunities to more underserved students.

Find out how we achieved sustained growth by marketing more effectively, including:

- Revamped content and assets
- Refreshed contact lists
- Multi-channel campaigns
- Sales & Marketing alignment

Download the case study

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