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How to Better Serve Your Audience with Better Marketing

four female high school students posing in front of a college entrance sign

At Brightspark Travel, we worked with federal TRIO programs to provide high school students with college visit opportunities. Internally, we identified an opportunity to grow our TRIO Tour bookings. But previous demand generation had consisted of only two emails to static lists over the course of an entire sales season. 

We launched integrated marketing campaigns, and in two years, we grew revenue by 250% and provided educational travel opportunities to more underserved students.

Find out how we achieved sustained growth by marketing more effectively, including:

  • Revamped content and assets
  • Refreshed contact lists
  • Multi-channel campaigns
  • Sales & Marketing alignment
Download the case study
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