From shaping strategy to improving how teams work together, I help businesses build marketing that fits what they’re trying to achieve.
Marketing Plans & Campaigns
Turn business goals into marketing actions that drive the right outcomes.
Define goals and clarify what success looks like
Build focused, multi-channel marketing plans
Turn strategy into clear next steps for execution
Example: TRIO Tours My campaign strategy helped Brightspark Travel grow TRIO Tour revenue by 150% in two years. > View case study
Brand Positioning & Messaging
Focus on the right people and shape how you show up so they see your value and choose you.
Define who you need to reach
Clarify what makes your offer meaningfully different
Connect your message with the right audience
Example: National Performing Arts Festival My brand and audience strategy helped set a record for participation and grow the marquee event. > View case study
Internal Alignment
Keep teams and channels working together so marketing moves the business forward.
Connect marketing priorities across sales, product, operations, and leadership
Improve how campaigns are executed across teams and partners
Identify where efforts are disconnected or working against each other
Example: Recruitment Marketing My internal alignment strategy at Skills for Chicago drove a 42.5% increase in applications. > View case study
What you'll get
Actionable Strategies
I won’t leave you with boring slide decks no one will ever read or implement. I design clear, practical strategies your team can execute in real-time.
360° Views
Marketing can’t be effective in a silo. I’ll get to know your business goals, strengths, and challenges to craft the right plan for your team’s growth.
Data-Informed Marketing
From marketing audits to campaign optimization, I use the right metrics to determine what’s working and what can be improved.
Transparent Communication
I say what I mean, and I mean what I say. I’ll always be direct and clear when it comes to your options and results.
Contact me
Interested in partnering on a project or ongoing retainer?
