By aligning priorities, shaping strategy, and coordinating work, I help small to mid-size organizations build marketing that fits what they're trying to achieve.
Marketing Strategy & Business Alignment
Connect your business goals, strengths, and positioning to create marketing that drives lasting results.
Define what success looks like
Clarify your positioning and messaging
Identify the right marketing metrics and use them to make better business decisions
Example: National Performing Arts Festival My brand and audience strategy helped set a record for participation and grow the marquee event. > View case study
Marketing Planning & Playbooks
Turn your strategy into a clear roadmap that helps your team prioritize, coordinate, and move forward effectively.
Define marketing priorities and timelines
Build focused, multi-channel marketing campaigns
Turn strategy into clear next steps for execution
Example: Miche 5K El Paso My integrated campaign plan connected awareness, registration, and participation across channels. View sample campaign >
Fractional Marketing Leadership
Keep teams and channels working together so marketing moves the business forward.
Connect marketing priorities across sales, product, operations, and leadership
Improve how campaigns are executed across teams and partners
Identify where efforts are disconnected or working against each other
Example: Recruitment Marketing My internal alignment strategy at Skills for Chicago drove a 42.5% increase in daily applications. View case study >
What you'll get
Actionable Strategies
I won’t leave you with boring slide decks no one will ever read or implement. I design clear, practical strategies your team can execute in real-time.
360° Views
Marketing can’t be effective in a silo. I’ll get to know your business goals, strengths, and challenges to craft the right plan for your team’s growth.
Data-Informed Marketing
From marketing audits to campaign optimization, I use the right metrics to determine what’s working and what can be improved.
Transparent Communication
I say what I mean, and I mean what I say. I’ll always be direct and clear when it comes to your options and results.
Contact me
Interested in partnering on a project or ongoing retainer?
