What I've done
For 15 years, I’ve driven growth at SMBs and non-profit organizations across industries. Browse my case studies and sample campaigns to see how my strategic marketing approach could be what your company needs to reach its long-term goals.
TRIO Tours - Brightspark Travel
How can you better serve your audience with better marketing? At Brightspark Travel, we identified TRIO tours as a growth opportunity. But previous lead generation had consisted of two emails to static lists over the course of an entire sales season.
We launched integrated marketing campaigns with new content and refreshed contact lists. In two years, we grew revenue from $1M to $2.5M and more than doubled the number of students served.
Image: Brightspark Travel
National Performing Arts Festival - Brightspark Travel
How can better marketing grow your revenue? Also at Brightspark Travel, our flagship theatre event, the National Performing Arts Festival, had seen declining bookings year over year. We knew the festival’s prime location at Walt Disney World® Resort could help sell the event and lift our performance travel category.
We revamped the event’s branding, messaging, and content, which we served to a more focused audience. By the campaign’s second year, we boosted revenue by booking a record number of groups, expanding the event to a third full day.
Image: Brightspark Travel
Recruitment Marketing - Skills for Chicago
Can better marketing keep your clients happy? At Skills for Chicago,our recruitment marketing efforts were disconnected from the needs of our client success and talent acquisition teams. We needed to attract ideal applicants and refer them to our partners to help build their teams while reaching our community impact goals.
We developed new ways of working together to reach applicants more effectively. In only six months, we grew average daily applications by 42.5%, doubled our email open rate, and surpassed our annual job placement goal before the deadline.
Image: Skills for Chicago
Miche 5K El Paso - Windy City Events
Wanting to expand their audience past the Chicago area, Windy City Events is preparing to launch their marquee 5K experience in El Paso. As a growing organization with a new marketing team, they needed support in crafting a strategic campaign to launch their event brand in a new market.
I designed a three-phase, multi-channel campaign to build awareness, generate interest, and drive registrations within their target segments.
Interested in partnering on a project or ongoing retainer?